Tanmeyah for microenterprise services, a subsidiary of EFG Hermes Holding, announced Tuesday that it appointed Jinu Johnson as the company's new chief executive officer, effective Tuesday. Johnson, who has over 20 years of business experience, having held several positions in prominent companies across Asia and the MENA region, will be responsible for leading Tanmeyah as it executes on a new, well-rounded strategy to take the microfinance player to the next stage of growth by further streamlining operations, strengthening its technological infrastructure, and upscaling its product and service offering in the market with an eye toward creating sustainable value for people, small enterprises, and overall economic growth. Aladdin ElAfifi, Chairperson of Tanmeyah, commented: "I am pleased to announce Jinu Johnson's appointment as Tanmeyah's new CEO and to welcome him on board our NBFI platform's leadership team. Leveraging a decades-long track record in the industry, Tanmeyah is embarking on a transformational strategy underpinned by data-driven analytics and insights that will both drive efficiency and enhance its credit management structure. This, coupled with Tanmeyah's superior relationship management and team on the ground, are the lynchpin of the company's vision to be a catalyst for change, unlocking critical capital for people and small businesses that form the bedrock of Egypt's socioeconomic growth. I am confident that Jinu's stalwart guidance will be key to seeing this strategy through to fruition." Johnson is a seasoned banker with experience in digital solutions, fintech, product development, wealth management, strategy, sales and distribution, and marketing. He joined Tanmeyah from Mashreq Bank Egypt, where he was Senior Vice President & Acting Head of the Retail Banking Group. He started his career at HDFC Bank India. He continued the banking journey with Commercial Bank Qatar in multiple roles before moving to Egypt with Barclays Bank Egypt and Attijariwafa Bank Egypt. Having been a resident of Cairo for the last 11 years, he is familiar with the local regulatory environment and market dynamics. He holds an MBA in Finance & Marketing and has multiple accreditations, including certifications in business lending and IFRS9. Jinu Johnson, CEO of Tanmeyah, commented: "I'm truly humbled to be appointed Tanmeyah's Chief Executive Officer and to be joining the EFG Hermes Holding group. Tanmeyah has proven to be an integral part of the Egyptian microfinance industry and the wider NBFI space. With the support of EFG Hermes Holding, a financial services powerhouse in Frontier and Emerging Markets (FEM), I firmly believe the company is set to continue disrupting the market by launching more value-accretive products and services that actively shape the economy and improve the lives of the Egyptian population." Launched in 2009, Tanmeyah has grown to become Egypt's premier microfinance player, providing access to critical capital that can transform lives, build businesses, and drive socioeconomic change. With the widest branch network in the country, deep industry knowledge, and community ties, Tanmeyah has improved the lives and built businesses of millions across the country. Tanmeyah has issued over 2 million financing facilities of various types and sizes. It currently serves a client base of around 400,000 active borrowers through its network of over 306 branches and 4,200 employees in 25 governorates.
