Royal Developments has signed a cooperation protocol with Yasser Al Beltagy Architects (YBA) to launch the former's new projects. Founder and Chairperson of Royal Developments Sherif Shaalan stated that the company's new project comes within its expansion plan for the next five years that includes the development of a number of various and different projects. The company has developed more than 100 residential projects in areas of Fifth Settlement and New Cairo. In a press conference on Sunday, Shaalan said that the company has launched its first projects in New Administrative Capital (NAC) dubbed Capital Prime Mall in MU23 area near R2. The project comprises commercial, administrative and medical units as well as serviced apartments. For his part, Karim Shaalan founder and CEO of Royal Developments said that the company is preparing to maximise its investments and expand in a number of new cities during the coming period with integrated real estate projects to diversify the company's investment portfolio according to the country's development plans, which will be announced soon with all the details. Shaalan added that the company will announce the launch of the company's latest projects during the current month. Yasser Albeltagy founder and chairperson of YBA said that his company manages and designs engineering works and drawings for a huge and diverse package of residential, commercial, administrative and service projects distributed in different regions, and the value of construction investments of projects that are being worked on annually amount to approximately EGP 25bn. CCO Saher Magdy said: "Despite all recent economic challenges, whether globally or locally, the opportunities for the sector in the Egyptian market now have become very large, especially with the strong urban renaissance that Egypt is witnessing, which enhances opportunities for companies to expand in building new projects. Accordingly, the company focuses on the diversity of projects and sold spaces, whether residential, commercial, administrative or medical in a way that suits the purchasing power of customers. While working to develop multiple and varied payment plans that meet all needs." As for the company's marketing vision during the coming period, Amr Al-Azab – head of the marketing sector, explained that the company intends to develop sustainable projects during the coming years, so a change was made in the brand while preserving the basic identity of the company's vision and strategy in a more professional and attractive way.
