A new partnership was formalized on Monday between Orange Kenya and Equity Bank that will see greater access for customers to the bank's customer service agents across Kenya. The move is also aimed at boosting Orange Kenya's revenue that has been hit hard by recent price battles between telecom operators in the country. According to a joint press statement, the new deal will give customers that ability to “access the services from the more than 2,300 Equity Agent outlets opened over the past few months, to deepen access to financial services among all Kenyans.” In the same press statement, Orange Kenya CEO Mickael Ghossein added that these services to banking sources will help “compliment” Orange Money services “that are already offered at Equity Bank branches, independent Orange Money agents, Orange shops and dealer outlets across the country.” He continued to say that his company was committed to the new strategy and hopes that it will help create a “robust distribution network” via the banking services offered. As at March, there were more than 115,000 registered Orange Money customers with projections that the number will increase in the coming months, as the service moves to sign more partnerships with other organizations driving the new growth, the company said. “Orange Money is only in its seventh month now and by the time it turns one year old we will have made other landmark strides, which will continue to set us apart from competition. We are grateful for the continued support from our strategic partner Equity Bank,” Ghossein said. BM
