Inertia announced on Tuesday the launch of a new phase in its flagship project, Jefaira in the North Coast, Egypt named Ayla. This is considering as part of its strategy to provide distinctive and unique real estate products to clients. The new phase spans over 353,000 sqm, with total investments worth approximately EGP 3.8bn. "In light of the state's development of New Alamein and the North Coast, the entire region has witnessed an increase in demand as well as the development of more services in this region" CEO of Inertia Eng. Ahmed El Adawy stated. El Adawy noted that the new phase, Ayla, includes distinguished units that meet the needs of a large segment of customers. The phase's units vary between villas, townhouses, twin houses and chalets, with spaces comprising two and three rooms. 95 percent of these units overlook the lagoons, as well as 5 percent of the units overlooking green spaces with an area of up to 30 acres. About 84 percent of the project is comprised of greenery and open spaces and units will be fully finished upon delivery. Moreover, the new phase will include a boutique hotel with a serviced beach. "The real estate market activity and the high demand on the North Coast led to launching various unit types in Ayla," El Adawy added. "Ayla encompasses swimmable lagoons stretched over 50,000 sqm. In terms of architecture, this phase is inspired by the architecture of the Mexican City Tulum. The project provides all services to ensure an integrated life for customers," El Adawy explained. "Jefaira will not be a project intended for residence during the summer period only, but it will be a year-round coastal town. This is why the project, as a whole, includes non-residential elements such as educational, health and recreational services." the company's CEO disclosed. He pointed that the project includes several phases, and the development of the first neighborhoods of the project. The Furl Neighbourhood, began in 2017, then The Quayside Neighbourhood in 2018, and The Cribs Neighbourhood in 2019. The built-up area of the project is 20 percent to accommodate open spaces and various services for the clients. The company will start the first deliveries of the project during the current year. Jefaira is one of the Inertia's largest projects, and is spread on 5.8 million sqm. It also situated in a prime location on the banks of the Mediterranean Sea in the North Coast. Inertia is keen on providing a variety of services in the Jefaira, such as sports services, hotels, areas designated for children, gardens, parks. Services also includes a hospital, commercial areas, and an educational area. It also provided that some of these facilities will be made available with the delivery of the first phase of the project.
